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The Pasture-Fed Livestock Association

The Pasture-Fed Livestock Association (PFLA) champions the virtues of Pasture for Life farming, providing a distinct and legal identity for systems where animals eat only grass and forage their entire life. Meat and dairy products produced in this way are more sustainable and healthier for humans to eat than meat and dairy from animals fed grain.

This way of farming is also environmentally friendly – flower-rich meadows are filled with insects, birds and mammals, soils are rejuvenated and it has a low carbon footprint. Evidence shows it is kinder on the animals as they are less stressed, live longer and are more fertile. In most cases it generates fairer financial returns for farmers that produce high quality, certified 100% grass-fed meat and dairy.

Certified meat is also fully traceable – shoppers can find out which farm, and even which particular animal it has come from, simply by scanning a QR code on the pack with their smart phone.

Two thirds of UK farmland is covered in grass. In many places it grows where other crops for human consumption would not survive. Cattle and sheep have complex stomachs that have the unique ability to turn the fibre inside grass and other plants, into products that are useful such as meat, milk and wool. Through their grazing, animals also manage the countryside in a more natural way than men and machines. By buying Pasture for Life produce, consumers can support this method of farming.

The PFLA is a farmer-led community interest company with a growing membership of farmers and interested individuals, over 60 certified Pasture for Life producers and over one thousand supporters. Membership benefits include access to a lively internet forum, access to study tours, farm visits and specialist meetings and regular newsletters.

More information about the organisation, membership and certification can be found at www.pastureforlife.org

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