Ben Pugh started Farmdrop, the ethical grocery company, back in 2014. Ben spotted an opportunity for mobile technology to cut out the middlemen (supermarkets and wholesalers) from the food supply chain, and in doing so give a better deal both for farmers and customers. Farmdrop now delivers thousands of items of fresh food everyday from over 160 local-to-London producers. Ben is a former retail broker who has worked at Morgan Stanley, JP Morgan and PwC. He also worked on the IPO for Ocado back in 2010.