Catherine Broomfield is a partner of Broomfield Solutions, providing marketing and strategic business development advice to agricultural and rural enterprise in the West Country. She is currently CEO of the Devon Cattle Breeders’ Society, the breed society for the native Red Ruby Devon. She is an advocate for the role of native breeds in grass-based systems and an exponent of extensive beef and sheep farming having farmed with her family for 17 years on her traditional mixed farm in Devon. The farm has been a Soil Association organic demonstration farm and a Natural England Beacon Farm in recognition of its innovative programme of Educational Access. Catherine is a member National Beef Association Pedigree Committee, and a member of Rothamsted’s Research Advisory Group for the North Wyke and Duchy College Future Farms Platform. She writes on food & farming in the farming press and can be found on twitter @1_udder_thing.