Jimmy is an advisor and operator working at the intersection of the food and farming sectors. He is Executive Director of the Pasture-Fed Livestock Association, a non-profit seeking to transition the UK livestock industry to practices that promote human, animal and planetary health. In his non-PFLA time he is a strategic advisor to a range of food and farming businesses, with a focus on business and supply chain development and farm diversification. Throughout all of these roles, his aim is to ensure that farms making the positive changes are sustainably rewarded in the marketplace. Jimmy spent the first seven years of his career in financial advisory roles before transitioning through a range of roles across the food system where he primarily developed new business for a number of established operators. Jimmy holds a BA from Oxford University and MSc from the London School of Economics.