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John Meadley

Qualified in agriculture (PhD in crop physiology), and with occasional sorties into academia (Visiting Professor at Cranfield University [1983-9]), John has been involved in the rural economies of African and Asian countries for five decades. In 1983, he set up his own business (Rural Investment Overseas) to work directly with local entrepreneurs, seeking to address issues through the concept of willing buyer and willing seller rather than through charity. In 2009, he met two British farmers who were raising their ruminant animals wholly on pasture and they set up the Pasture-fed Livestock Association (PFLA) as a community interest company. It is now a nationwide movement of which he is Honorary President. 

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