Married to Jackie with four teenage children, Robert is involved in two separate dairy farming businesses near Penrith in Cumbria. Taking over running the 60 hectare family farm in the late 1980s, the past 30 years have seen the enterprise grow to around 485 hectares, milking 1000 cows today. A 2012 Nuffield Scholar, Robert has travelled extensively studying farming and food chain sustainability around the world and is also involved in the governance of the dairy cooperative First Milk. Seeking clarity of purpose and business vision have been essential elements to Robert’s success. Although planning has been and still is key to the growth and prosperity of his business, managing people and relationships is the new priority for Robert.