Samuel was born in Oxford and raised in Amsterdam. He studied political sciences at the UvA (Amsterdam University) and wrote a thesis on food policy.
Samuel has a great passion for food and social systems and he’s found a way to combine these to passions in his professinal life. Samuel founded the Dutch Youth Food Movement and is co-founder of the Food Film Festival. He also owns two companies. One is a consultancy bureau in Amsterdam focussing on food and change, the other is an artisan sausage production.