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Steve Webster

Steve was appointed as the PFLA’s first Chief Executive in January 2017, tasked with leading the organisation as it scales up production and consumption of certified 100% grass-fed beef, lamb and dairy in the UK.

Steve has more than 25 years of experience working within agriculture, and for the past 12 years has run Delta-innovation, a specialist agri-food consultancy focused on strategy, policy development, communications and knowledge transfer. Steve is based at the PFLA offices at Farm491, next to the Royal Agricultural University at Cirencester, Gloucestershire. In his spare time he is a keen runner, occasional cyclist and general outdoor-enthusiast.

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