True cost of coffee

by Adrian de Groot Ruiz

Adrian de Groot Ruiz is Executive Director of True Price. Previously, he was Assistant Professor of Finance at Radboud University, where he did research into behavioural economics and sustainable finance. Adrian holds an MSc in Econometrics and a PhD in Economics from the University of Amsterdam.

Adrian is a member of the Global Shapers (a World Economic Forum community) Amsterdam and of think tank World connectors, where he co-chairs the working group addressing the Dutch corporate Post-MDG Agenda. In 2013, Adrian was listed number 33 of the ‘Sustainable Top 100’, a renowned list of Dutch professionals who are active in sustainability.

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