A new era for US health? The Trump administration promised better food, better farming and better health. So where has the administration got on delivering that promise and what’s it got to do with MAGA? Halfway through President Trump’s term, author Honor May Eldridge takes stock.
Few people would have expected pesticides to hit the headlines during a US presidential election. Yet, during the 2024 campaign, herbicides, ultra-processed foods and environmental toxins moved from the fringes of public debate to the centre of American politics. As part of his independent bid for the presidency, Robert F. Kennedy Jr launched Make America Healthy Again (MAHA), a deliberate echoing of President Trump’s Make America Great Again (MAGA) – a move that firmly pushed American health and diet onto the stage during the world’s biggest political race. MAHA announced both to the nation and the world that America’s diet (and associated cardiovascular crisis) couldn’t be improved without taking a long hard look at the food system that underpinned it. The link between ultra-processed foods, agricultural chemicals and non-communicable diseases was suddenly very much in the spotlight. When Kennedy suspended his campaign and endorsed Donald Trump in August 2024, many of those ideas (and voters) were transported over to the President’s campaign. Almost overnight, concerns about pesticides, herbicides and the way food is produced became part of mainstream political debate. Many hoped that when Kennedy joined President Trump’s cabinet that he would bring attention and, perhaps more importantly, action to the issue. But governing is frequently more complicated than campaigning and ‘single-issues’, however compelling, and it often gets mired in the complexity of administration.
And then we add to this MAGA. Alongside MAHA, sat another powerful political narrative: that America needs to reduce dependence on imports and strengthen its national resilience. Thus, over the last two years, high-output industrial agriculture – heavily reliant on agrichemicals – has increasingly been presented as a matter of national security. The result? A series of decisions by the Administration that have worked steadily against the vision of farming that the MAHA movement once advocated for.



