Sebastian Pole is a herbalist, best known for establishing organic tea and supplement brand, Pukka herbs.
In this episode, Sebastian describes his journey from ‘WWOOF’ (Worldwide Opportunities on Organic Farms) volunteer to herbalist, finding inspiration in India after experiencing the healing powers of herbs first hand. He explains the value high quality, organic herbs hold for those who grow them and those who consume them, and why the sale of Pukka to multinational brand Unilever offered a unique opportunity to improve business practice.
“We live in a world where you're rewarded for growing less-good quality food and selling it as cheaply as possible and you're penalised for growing nutrient-dense healthy regenerative food because it costs more ”
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