We are delighted to share a message from the Prince of Wales, lending his support to delegates of our True Cost Accounting conference that took place in London last week.

There is little doubt that producing food in ways that avoid irreparable damage to human and ecological health is one of the biggest challenges we face. Speaking from experience on the short-comings of a system in which the polluter does not pay, HRH the Prince of Wales explains why he is making a plea for systems of food production that account for their environmental and social costs. He argues that we play a dangerous game when we neglect the natural systems that we depend on for our food. We need to find a way of evaluating the damage being done to the planet’s life support systems. Can the polluter pays principle lead to a sustainable revolution in the way we farm?

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